7 Ways to Get More Reviews for Your Business

In this internet age, a single review about something can greatly influence our purchasing decisions. Do you know, 93% of customers read an online review before making a purchase decision? Reviews can be considered the digital equivalent of word of mouth, and the customers' reviews can make or break a business. So reviews should be always a priority.

In the blog ‘7 Ways to get more reviews for your business’, we’ll try to explore the ways to gain more reviews for your business according to our experts at Inter Smart, the finest digital marketing company in UAE. 

7 Techniques to Get More Reviews

Now, let’s take a look at them.

1. Optimizing Call To Action 

2. Asking At The Right Time

3. Respond to All Reviews

4. Display Reviews on Your Website

5. Use Incentives

6. Leverage Social Media

7. Update Your Profile On Multiple Review Sites

• Optimizing Call To Action 

You might think how focusing on a call to action will help you with reviews. When you ask the visitors to do something on your website during their buyer's journey, you are calling them to action. So optimizing CTA’s will have a great effect than you imagine.

When it comes to reviews, it will encourage your visitors to leave one. You can  optimise

CTA on your website by : 

1. Keeping the CTA design simple and clutter frees

2. Choose a suitable CTA button colour to stand out.

3. Use a reasonable button size. People won't notice if it's too small, and if it's too big, it seems annoying.

4. Design your web page in such a way that clicking the CTA button appears as the next logical step for people to take after checking out the reviews.

5. Add CTA of ‘write a review’ directly under customer reviews. This makes it the next most sensible step for readers to take after reading reviews from other customers.

• Asking At The Right Time

Obviously, it's quite tempting to write an email asking to leave reviews. However, doing so might cause your customers to disregard your request right away. Truth to be said, some people find it very annoying, points out our digital marketing agency dubai experts.

So, If someone has recently purchased your product, allow them adequate time to form an opinion. In case someone bought a product give them some time to actually use the product. Then request a review or feedback from them. So make sure that this is addressed, especially if the purchase is made online and requires shipping.

When the product is in the hands of the consumer, you should time your review requests. This time can be determined by looking at the typical delivery time and settling on a date within a few days.

• Respond to All Reviews & Displays Reviews On Your Website

You have to make sure that you are getting more customer reviews by responding to each and every customer review on your website. It doesn't have to be necessarily positive reviews. You have to understand the review process is a two-way situation. It's quite important to show your customers that their feedback matters. Well, nobody likes to get questions remain unanswered. So, responding to customers with utmost honesty and quickly shows that you are taking them seriously. This is one of the secrets to long-lasting customer loyalty.

• Display Reviews on Your Website

Displaying reviews on your website is quite crucial for your business, reveals our digital marketing agency UAE professionals. They will help you with increasing social proof via shoppers. The user-generated content will help you with SEO and search engine rankings.  If you are a customer who recently discovered a website, you’ll go through at least 10 reviews before buying a product right? , So the audience can browse and look at as many as reviews they want to view and ask questions and mark the reviews as helpful or not.

• Use Incentives

Using incentives such as coupons, discounts vouchers and other rewards are some of the few ways that will encourage your customers to leave reviews on your website. Well, incentives are the best ways to encourage repeat sales too. Loyalty programs help you track and distribute your incentives. You can add points reviews and share them on social media. Not to mention that people love social mentions and make sure that you are tagging them too. 

While incentives can help you receive more online reviews, you have to make sure you're not only rewarding the favourable ones. Nobody likes receiving negative feedback, but there are methods to deal with it. You should be thankful to your customers for their honest feedback so that you can work on it to make their customer experience better. Also, keep in mind that this type of input will benefit you in the long term.

• Leverage Social Media

You can harness the power of social media platforms like Facebook, Twitter or even Instagram to post specific content related to your business. Interested visitors can leave a review on any social media platform. For example, if you are running a restaurant, you encourage the customers to mention their specific dishes and fun stories related to them etc. Sharing such instances in the form of reviews will have the potential of boosting the social media engagement of your brand, say our experts at Inter Smart, one of the top digital marketing companies in Dubai.

• Update Your Profile On Multiple Review Sites

The digital era is full of review sites. Every customer who uses internet reviews has a favourite website. People including us will always look for restaurant reviews on Tripadvisor, Menus, or Yelp, or eCommerce reviews on Amazon or Flipkart. So, the best method to make sure that you catch all available reviews is to ensure that your business listing is consistent across all relevant sites like those. 

You can also assign the task of updating your profile on all relevant review sites. If you wish to be present on multiple review sites, it goes without saying that you should keep your profile updated on all of them.