Voice search is one of the significant development impacting the digital marketing industry. With the adoption of voice search, the digital marketing landscape is changing how professionals optimise their websites to rank for targeted keywords. In this blog ‘The Rise of Voice Search and its Impact on digital marketing, we’ll discuss the voice search trends and their influence on digital marketing and the Impact of voice assistants on digital marketing campaigns.
During the pandemic, voice search experienced a significant surge in usage. People turned to voice search for touchless interactions, reducing the risk of viral transmission. Some of the top voice searches during the pandemic were related to COVID-19 illness symptoms, medical information, and finding nearby clinics and hospitals providing treatment. And even in this post-pandemic era, the popularity of voice search is still on the rise.
The convenience, hands-free operation, and touchless nature of voice search have made it a preferred method for accessing information and performing tasks for a large portion of smartphone owners. In this blog, the experts at Inter Smart, your ultimate digital marketing services in Dubai will you a detailed understanding of reading voice search and its optimization methods.
The rapidly increasing number of digital voice assistants is getting popular. Apple’s Siri, Amazon Alexa, Microsoft’s Cortana, and Google’s Home are a few examples. This certainly has a visible impact on search trends and SEO. A few years ago, voice search accumulated only a small percentage of global search. But now, voice search accounts for more than 20% of smartphones, and experts are expecting a full definition of voice search by 2030.
Voice search is having a significant impact on digital marketing, entirely changing the way businesses interact with their target audience. Here are some key ways in which voice search is impacting digital marketing.
Enhanced User Experience
Voice search ultimately aims to provide quick and accurate answers, improving user experience by reducing the need for manual searching and scrolling through search results. So, Digital marketers should prioritize optimizing their website's performance, providing clear and concise information, and ensuring compatibility with voice-enabled devices to deliver a smooth user experience. If you are looking for ways to give a smooth user experience for your website, our UI/UX professionals at Inter Smar, the top Digital marketing company in Dubai can help you with that.
Shift Towards Conversational Content
Voice search tends to be more conversational. Users are more likely to ask complete questions or use natural language when performing a voice search. For example, instead of typing "best digital marketing agency UAE," a user might say, "Which are the best digital marketing services in Dubai? The huge change in search behaviour has pushed digital marketing experts and SEO gurus to optimize their content accordingly. Also, it's essential to mention the importance of featured snippets. Voice search often provides concise answers to user queries, typically taken from the featured snippets. They are the brief text excerpts displayed at the top of search engine result pages (SERPs) that aim to provide immediate answers. Digital marketers now focus on optimizing their content to appear in featured snippets to increase their visibility and chances of being read aloud by voice assistants.
Changed Search Behaviour
Since voice search is entirely different from the normal search query, the key to generating successful organic voice search lies in understanding what and how your audience is searching for and creating content according to that. While optimizing your content make sure to understand the difference between a search query that is typed and a search query that is spoken, with deeper search context and intent.
Similarly, your material should respond to as many related spoken, question-based searches as possible. One of the easiest methods to identify them are quite easy: Simply enter one of your keyword searches into Google and look for it in the "People Also Ask" table that emerges.
New Advertising Opportunities
There is no doubt that voice search in digital marketing has given rise to new advertisement ideas. Brands can now leverage voice-activated ads that are played in response to voice commands. These ads can be personalized and targeted based on user preferences and context. With voice search becoming increasingly popular, voice-activated ads offer a unique opportunity for brands to engage with users in a more interactive and immersive way, enhancing their overall advertising effectiveness.
Rise of Mobile Search
When it comes to mobile search it refers to the practice of conducting online searches using a mobile device, such as a smartphone or tablet. A Statsita report pointed out that In 2020, 27% of global online smartphone users used voice search on mobile devices. With the widespread adoption of smartphones, mobile search has surpassed desktop search as the primary method of accessing information on the internet. Mobile search plays a very important role in voice research. This trend has forced digital marketers to adapt their strategies to ensure their websites are mobile-friendly and optimized for mobile searches.
Local Search Optimization
Local search optimization is something to be taken with utmost importance while taking about ‘The Rise of Voice Search and its Impact on digital marketing’. Voice search has a strong correlation with local intent. Users frequently rely on voice commands to find nearby businesses, restaurants, and services, reveals our digital marketing agency in Dubai. Marketers need to prioritize local search optimization, including accurate business information, localized content, and an optimized presence on platforms like Google My Business. According to a Brighlocal report, 58% of consumers have users used the feature to find more information about local businesses last year with voice searches for ‘near me’ have grown by a 500% over the past year.
To summarise, the impact of voice search on digital marketing has emphasized the need for businesses to adapt their SEO strategies, focus on local optimization, provide comprehensive answers, optimize for mobile, and consider virtual assistant integration. By understanding and catering to the changing search behaviour driven by voice search, digital marketers can effectively reach and engage with their target audience in this evolving landscape.
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