The world has evolved a lot in the past twenty years. The Internet has made our lives so easy that we forgot those days without the internet. Our behavior, lifestyle, tastes, and preferences have changed a lot during this period. Meanwhile, the market has also been digitized and every single business concern, whether small or big, is there on the internet ensuring their online presence to reach out to their business concerns. But how would your website be on the top amidst the thousand companies that pop up in the search feed?
The conventional definition being, “Search Engine Optimization, which is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.”
You can easily increase the traffic on your webpage with the help of a digital marketing company in Dubai. What are the top ten ways used by a digital marketing company in Dubai to improve the SEO rankings?
- A digital marketing company in Dubai will improve the page loading speed to avoid Google recognizing the low speed which can affect your SEO rankings.
- They will constantly upgrade the content on your website to improve its quality. Relevant and latest content of high quality would increase the site traffic and site popularity.
- They will optimize the images by optimizing the file size and format and thus improving the page loading time
- Breaking the content into smaller pieces with headings can increase the site traffic.
- Blogging is an important part of improvising site traffic. A digital marketing company in UAE will have content writers who would add blogs using keywords used for google search and this will improve the site traffic.
- Make your content engaging enough by using text along with pictures. Good quality content with optimized pictures can certainly increase the site traffic.
- Mobile devices contribute to about 60% of the Google search. Therefore, it is quintessential for the website to be optimized for mobile devices. Else, the page loading time will again decrease and this would seriously affect the SEO ranking. A digital marketing company optimizes your webpage for mobile devices.
- They improvise the format of the text on the website. First, they shall check your font size and typography. They would reduce the number of italics, colored text, and bold font. They would arrange the points by using a bullet or numbering as it would make it easier for the customer to surf through the webpage.
- The content writers at the digital marketing companies in the UAE will improvise the content and make it more attractive by giving click-worthy titles and short explanatory description. The customers could easily fall prey to such click baits.
- Last but not least, they will fill in the content with keywords used for search. They will use those random search engine keywords which would help your site to be on top and thus would improvise the site traffic. This will naturally improve site traffic.
You can always use all the above ways by yourself. But the importance of a digital marketing company in Dubai is that they will be always updated about the market trends, updates in technology and the latest events. They can effectively optimize your website using multiple facets and employing them would make it a lot easier. You will not have to waste your time or energy on understanding the concepts and then optimizing the search feed for the same.