In the world of digital branding, SEO and branding are interconnected and go hand in hand. Even though most marketers define them as two separate entities, they depend on the same factors: Improving your SEO efforts will have an impact on your branding, and improving your branding efforts will pave the way for new SEO opportunities. So, it is essential to maintain a strong marketing strategy and understand the relationship between SEO and branding. In this blog ‘3 Ways SEO Will Help Your Branding Efforts’, the experts at our SEO services in Dubai dive into the many ways of branding and SEO and how you can successfully implement SEO branding tips.
Before we jump into the complications, let’s discuss SEO and branding. In simple words, SEO is a marketing channel and branding is not. You can utilize SEO as a great tool to attract customers to your website and give them a picture of your company, business, products, and services. It’s more like introducing your brand image to them. SEO is used as a way of communicating your brand’s message to your potential customers. Meanwhile, the process of branding occurs via various marketing tactics.
It has been long speculated whether brand awareness is a ranking factor for SEO. The Google ranking factors are classified by certain algorithm inputs that the search engine determines how a website is displayed in search engine results.
Google has never officially stated whether or not having a strong brand is a direct ranking factor for search results. Nonetheless, Google likely employs various signals that are closely associated with reputable brands, whether directly or indirectly. Given their commitment to providing users with trustworthy and informative content, it is reasonable to assume that Google may prioritise websites that have established a reliable and consistent brand image.
Most business marketers think they have the final say in how their brand is perceived. They are wrong. A brand is actually defined by the customers and their understanding of the services.
For example, You could set up a business named ‘Best Petfood in the World.Inc., and you could do everything in your power to build a brand that is known for its high-quality dog and cat foods. But if the customers end up loving your cat food and absolutely cannot stand dog food ‘Tcompany’he best pet food in the World, will be known as ‘ the best cat food company Inc’.
That being said, marketers can create a possible idea for your brand and boost it with a smart SEO strategy. Besides, strategic keyword research and publishing quality content will also help your brand. When you decide on the keywords you want to rank for, you also encourage a connection between your brand and the specific search queries.
To give an example, if you are a company focusing on Dental services, you will want to rank for keywords like ‘Best Dental Clinic, Top Dental Clinic, etc. You wouldn't want it to rank for any confusing keywords to avoid sending a wrong or mixed-banding message. So if you are looking for SEO pros who can help you with your branding efforts, Inter Smart, the top SEO company in Dubai is here to help you out.
SEO can help you to influence the public perception of your brand.
Some of the recent studies have shown that about 80% of users admitted to looking for familiar brands they know while choosing to click the result from the search page. Besides, users will be biased and they won't hesitate to select a brand that is ranked further down the search engine results, rather than choosing a website they are seeing for the first time that’s ranked in one or two. So, brand recognition is extremely important to getting organic clicks and traffic.
Think about this, you are planning to get a drink from your nearby convenience store. Will you go for the homemade version of Coca-Cola or the original brand of Coca-Cola that you immediately recognize? I would say we all go for the brand we trust and are familiar with.
This same law could be applied to search engine results and the importance of brand recognition. Regardless of the product, people are inevitably going to be more attracted to the brand they recognize rather than the brands they have never heard of before. So, brand recognition is an important element in increasing the website's trust, authority customer connection, and conversion rate of a website.
So due to this reason, you can’t focus on ‘Just SEO’, without boosting your brand awareness. Optimizing your website's content and structure to align with search engine algorithms, SEO ensures that your brand ranks higher in search results, points out our experts at SEO Services Dubai. This heightened visibility boosts brand credibility, attracts more visitors, and ultimately leads to increased conversions. SEO fosters a strong online identity, making it an indispensable tool for establishing and promoting your brand effectively in the digital landscape.
When high brand visibility is achieved, using SEO to rank for branded keywords enhances brand authority. Google's search algorithm changed years ago to reward branded search queries with multiple first-page listings from the same domain, known as "brand stacking." Earlier, the company would be lucky to have 2 listings on the front page of SERP. But things have changed. After the implementation of brand stacking, some companies even have 6-8 pages from a single domain listed on the first page. This just shows how you can achieve impressive and strong brand influence through quality SEO work. If you are interested in knowing more about how SEO can boost your brand and website, reach out to our professionals at Inter Smart.
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