Digital marketing is not a new term anymore. Even various businesses across sectors have undergone a digital transformation with the pandemic accelerating the process. Statistics show that post-pandemic, digital transformation in the eCommerce and retail industries has accelerated by 70%.
The future of digital marketing and e-commerce appears to be highly promising. It is now relatively simple to buy and sell anything online. Experts project that the e-commerce business will increase by about $11 trillion between 2021 and 2025, with e-commerce sales reaching $5 trillion in 2022.
These tools are increasingly being used by enterprises to reach their target audiences and offer their products and services. According to the top digital marketing companies in Dubai, as digital marketing and e-commerce grow in popularity, they will become even more important for businesses.
E-commerce, often known as electronic commerce or online shopping, is the purchase and sale of goods or services via the internet. Online retailers may sell physical items such as clothing, books, and electronics, as well as digital items such as software, music, and ebooks. Shopify, a major e-commerce platform, allows businesses to construct online storefronts, and an estimated 2,297 million active websites used Shopify last year.
E-commerce platforms include Big Commerce, Magento, Wix, Squarespace, and Salesforce Commerce Cloud.
As digital marketing continues to evolve, so do online advertising strategies. Creating a successful digital ad campaign used to need a lot of human labor, from developing the ads to placing them on websites and tracking their performance.
However, because of technological advancements, most of that procedure can now be automated. This is great news for businesses since it means they can now build and run digital ad campaigns with a lot less work. There are several methods for automating digital ads.
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According to research, 55% of homes are expected to acquire smart speaker devices by 2022, and 65% of users aged 25 to 49 speak to a digital assistant at least once each day.
Voice search is becoming increasingly popular, whether it be through Alexa, Siri, or other well-known businesses. Instead of typing, more consumers choose to speak directly to a dedicated digital assistant.
With the domination of Search Engine Optimation, Data Analytics, and Artificial Intelligence in the Digital Marketing world, personalization based on customers will be increased.
Let’s take a look at what the top digital marketing company in Dubai is saying about the future of e-commerce digital marketing
The eCommerce industry will witness a boom in the next few years. Experts expect that e-commerce sites will account for 22.3% of overall retail sales. Consumers are increasingly comfortable making purchases online, and this tendency is likely to continue as internet connections become more widely available. There is a growing demand for e-commerce sales, especially given that global e-commerce retail sales have climbed by 17.1% since 2015.
Because of its minimal start-up costs and ease of usage, dropshipping is a particularly appealing e-commerce model for enterprises. Dropshipping is set to become an increasingly popular choice for firms wishing to get started in the e-commerce market as e-commerce grows. Drop-shippers can now leverage influencer marketing to their advantage thanks to influencers.
The trend is already on the rise and it will continue. Because of its minimal start-up costs and ease of usage, dropshipping is a particularly appealing e-commerce model for enterprises. Dropshipping is set to become an increasingly popular choice for firms wishing to get started in the e-commerce market as e-commerce grows. Drop-shippers can now leverage influencer marketing to their advantage thanks to influencers.
Using social media in e-commerce has proven to be beneficial, with online stores with a social media presence selling 32% more than the average store that is not on social media.
As more businesses utilize social media to market their products and reach out to potential customers, social media will play a larger role in the e-commerce scene. A HubSpot study revealed that, 36% of respondents previously purchased from Facebook, 24.5% from Instagram, and 13.5% from Whatsapp.
Many marketers use Facebook to target consumers they believe will buy a product from their brand. Brands create relationships with their customers and effectively pique their customers' interest in their brand.
The eCommerce industry has seen a tremendous shift post-Covid 19. In 2019, the e-commerce business was worth USD 9.09 trillion, and it is predicted to increase at a compound annual growth rate of 14.7% between 2020 and 2027.
E-commerce will continue to grow as a worldwide phenomenon as firms expand their reach into new markets and consumers become more comfortable making cross-border transactions. It is predicted to get more intense in the future. The United States, China, and Japan are frequently regarded as e-commerce leaders. These countries have the world's largest e-commerce markets as well as the best-established online purchasing and delivery infrastructure.
The best digital marketing agency in UAE points out how companies should use digital marketing to connect with their potential customers on a worldwide scale, engage with them, develop brand awareness, promote and sell products and services at reasonable costs, and gain a higher ROI or return on investment. A well-planned and well-executed digital marketing strategy will have a significant impact on the overall success of retail organizations.
Regardless of the size of their establishment, retailers must spend on digital marketing to provide the greatest possible user experience for their customers. The whole journey of customer experience from the pre-purchase journey to the post-purchase journey will a factor that influences the brand.
A strong brand presence and awareness can assist retail enterprises in distinguishing themselves from their competition.
Retail marketers can now attract leads outside of their geographical bounds, give better service while lowering marketing expenses, and much more.
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