Today about 55% of businesses invest in professional Search Engine Optimization (SEO) services. Before you consider investing in SEO services for your company, it is critical to understand What are SEO Services & What Do SEO Company Services Include? Keep reading this article to get a clear idea of SEO services and what you can expect from them.
SEO services are search engine optimization services offered by a consultant, agency, or freelancer who optimizes your site for SEO so that you can capture more traffic and revenue. Most of the SEO plans include off-page, on-page, and technical SEO, and some focus on specific areas, like on-page SEO.
Investing in SEO services can be very beneficial as they bring along many benefits. A few benefits include:
Get help in specialized areas of SEO like local, off-page, and technical SEO
Outsource ongoing SEO tasks like content creation, keyword research, link building, and more
Access software for tracking return on investment, monitoring rankings, etc.
Services from an SEO agency can help you implement and maintain an SEO strategy, and also track and monitor your organic search performance. And the best part of this is you get plenty of time to focus on tasks that need your attention.
The ranking factors targeted by SEO services depend on your SEO plan. A full-service plan will optimize for off-page, on-page, and technical SEO while an off-page plan will only optimize off-page SEO.
Search engines like Google use more than 200 ranking factors. The most notable ranking factors include:
Content: This includes keyword integration, keyword targeting, content usefulness, and more.
Backlink profile: This focuses on the quality and quantity of the external sites linked to yours.
User Experience: This includes usability, page speed, mobile friendliness, and more.
Whether your SEO agency will focus on these factors depends on your services provider. For instance, a consultant might specialize in SEO audits, while a freelancer focuses on specific areas of SEO. In comparison, an agency will provide plans that include on-page, off-page, and technical SEO.
To get the most accurate information on what SEO services include, contact the SEO provider of your choice. They can provide your business with a list of deliverables, and pricing, which then can be used by your team to compare plans.
To get a clear idea of SEO services, check out this example:
A bakery may use search engine optimization (SEO) services to rank for searches like:
Bakery custom cookies
Gluten-free bakery central PA
Bakery for wedding cakes
The bakery’s SEO plan includes the following deliverables to help the bakery achieve its goal:
Content creation to develop SEO-friendly pages that target the above-mentioned keywords
SEO audit to determine the website’s existing opportunities and optimization
Outreach to generate relevant and high-quality links to the bakery’s site
This is just a brief example of an SEO plan. Most SEO plans include additional steps to optimize the bakery’s website and deliverables related to reporting results, consulting with your team, etc.
In the years since search engines like Ask Jeeves and Google were launched, search engine algorithms have undergone many updates and innovations. This is why so many SEO companies offer SEO services to help businesses in competitive and specific industries to succeed.
Some of the most commonly used SEO marketing services include:
For most companies, traditional SEO services provide everything they need to succeed. If you are an eCommerce or local store, however, eCommerce and local SEO services offer you a competitive advantage that can maximize the impact of SEO strategy on your website.
In some cases, it focuses on specific areas of SEO, like:
Off-Page SEO: This focuses on optimizations related to your online presence, such as your website’s backlinks.
On-Page SEO: This focuses on optimizations related to the website, such as your content, title tags, etc.
Technical SEO: This focuses on optimizations related to the website’s backend, such as site architecture, page speed, etc.
As you can see SEO (Search Engine Optimization) requires all three to succeed, therefore most companies opt for full-service SEO plans because this plan will provide them with all three so they can give their attention and time elsewhere.
Prices of SEO services differ depending on several factors which include your aggressiveness, goals, and SEO agency. On average, an SEO monthly plan costs $1500 - $5000. You can request a custom quote from your SEO service provider for the most accurate SEO rates.
Now that you are clear with what SEO is, its uses, and its types, it is time to review what you must expect from SEO company services. Every digital marketing company will be different, but when it comes to SEO, you must partner with a provider that offers the complete package. It is also necessary to understand what services should be included when choosing an SEO company for your business:
Every SEO company’s services feature an SEO audit. With the help of an SEO audit, your SEO provider can get an in-depth look at your current strategy. If your company does not have a current strategy, your SEO provider will evaluate your website from an SEO perspective to understand where it excels and where it needs improvements.
Even though free audit tools are available on the Internet, they do not provide your business with the same insight as a team of SEO specialists.
If your SEO provider does not include an SEO audit, it shows a lack of investment and preparation on their part. An absent SEO audit can also indicate that your SEO agency does not intend to create a custom strategy for your business. Instead, they might use a template.
No matter how niche your business is, you need a competitor analysis with your SEO services. With the help of competitor analysis tools, your SEO agency can discover offline and online competitors. This discovery can improve your strategy, helping you to take advantage of competitors’ weaknesses. Even though many SEO companies provide competitor analysis, you must make sure that it's a regular part of your strategy.
Custom strategy is the core component of SEO services. When you have a personalized approach to your business, you can increase your return on investment (ROI) from SEO. That translates to more orders, calls, and visits to your company.
If you invest in an SEO company, you have to ensure that your agency provides a custom strategy. This is because many companies providing “cheap” SEO services deliver copy-and-paste strategies which will be of no use to your company.
When you invest in SEO services, your complete package should include off-page optimization. In SEO, off-page optimization is optimizing factors outside the website that will influence your ranking in the search results. As a part of off-page optimization, SEO companies provide the following:
Developing shareable content for your blog
Promoting your company’s website content to webmasters and bloggers
Optimizing your Google My Business profile
Monitoring mentions across social media by influencers and users
On-page optimization is another critical component included in SEO services. SEO companies focus on optimizing the features of your company’s website for search engines like Google.
A few on-page service deliverables include:
Creating a sitemap
Updating meta descriptions, title tags, and header tags for search
Auditing your website’s redirects, information architecture, and internal linking structure
Analyzing the speed, usability, and design of your site
Transparency is an essential component when it comes to SEO services. You need an agency that you can trust and rely on, which makes SEO monthly reports an essential component. With the help of an SEO report, your company can get immediate insight into the results of your company’s SEO strategy.
The report may contain your website’s organic traffic, ranking in search results, and conversion rate.
Search Engine Optimization (SEO) is an ongoing strategy. You collaborate with an SEO agency continuously, which is why SEO companies should work as an extension of your business. Their services must include progressive optimization, as your SEO agency optimizes your site on a regular, ongoing basis.
With the above-mentioned services that must be offered by your SEO company, it is clear how critical it is that you ensure that you partner with the best SEO agencies. At Intersmart Solutions, a web development company in Dubai, we provide the best SEO services with the use of data-driven SEO. Our SEO team can help you improve your website’s SERP Rankings and rank on top in the search results.
Contact us to help your company rank on top!
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