In today’s day and age, every business that hopes to connect with its customers must definitely have a website. A website is like a digital face of the company that portrays its capability, quality, brand strength, level of professionalism, and above all authenticity. Regardless of industry, a company's internet presence may significantly influence its success. One of the primary reasons your business should have a website is to increase the credibility of your company. Your target audience is bound to compare websites before finalizing their choice. Having a competent website may be critical for converting a visitor to your website into a customer, thus increasing income.
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Every online campaign is done with a purpose in mind and oftentimes there is a cost involved. A good conversion rate relates to a higher return on investment(ROI). A website conversion doesn't necessarily have to be the completion of a purchase online. It will depend on one or more goals like brand awareness, lead generation, sales, etc.
A website conversion is basically a web analytics event that signifies the fulfillment of a website goal. Goals differ depending on the purpose and nature of your website and business. They are sometimes referred to as desired actions. To begin tracking the conversion rate of your website, you should first put in place goal tracking and assign goals as conversions in a website analytics system such as Google Analytics. Understanding your conversion rate is critical for developing a sales and marketing strategy. And besides, how would you know what changes to make to an email or popup if you didn't know how it performed?
The mathematical formula to find out the conversion rate percentage is as follows:
Website conversion rate (CR) = (Number of goal achievements / Number of users) × 100%
The conversion rate is the percentage of users who have taken actions that are advantageous for your company. It indicates whether your website is successfully converting visitors into buyers or if it simply allows them to leave without buying or sharing their contact information. For example, if your most recent marketing email received 1,000 clicks and 30 sales, the conversion rate is 3%.
Website traffic & conversion are equally important as they are interdependent. Part of our duty as a digital marketing agency in Dubai is to think of new and imaginative ways to get more people to visit the site. This offers a number of significant advantages for any business, including increased brand exposure and revenue, as well as the expansion of your email subscriber base. The link between web traffic and total email marketing performance is significant, with more visits to your site equaling more chances to sign them up for your newsletters and build stronger, more powerful relationships.
Website traffic is primarily of 3 types:
Website traffic can be improved by effectively utilizing social media, SEO, google ads, influencer marketing, special offers, IG campaigns, etc.
Digital marketing enables you to use the right techniques to gain more visitors to your website and also increase the quality of traffic on the website. Digital marketing efforts will become successful only when thorough planning is done prior to the execution.
Identify the Platforms Used - Marketing on the platforms that are frequented by the target audience will help to garner more responses.
Convince the traffic - Convince the website visitors using the elements like color combination, fonts, and brand patterns that resonate with the audience. Always remember that the quality & layout of the website has to be relevant to the brand.
Converting the achieved traffic - Once the potential customer is convinced of your brand authenticity, it is time to wow the customer with the user experience of the website, strategically placed portfolio details, customer testimonials, and above all the USP of your product/service quality.
Lead generation - Capturing the details of the website visitor is of prime importance for conversion and future follow-ups. Lead generation helps in retargeting the leads in case they back out from completing the desired action. This can be reminded to the visitors with the help of strategically placed Call to Actions(CTAs), online chat options, WhatsApp integration, etc.
Add Testimonials, Reviews, and Logos: People trust other customers' reviews. Their feedback reflects on your products/services. Add relevant testimonials, reviews, and business logos to help the customer understand.
Iterate, iterate, and iterate some more: Continue to experiment and discover. The path to a decent conversion rate is littered with potholes caused by your tests. These stumbling blocks help you pave the way for a more seamless experience, which increases conversion rates. Study the user funnel like the bounce rate, time spent, internal pages visited, etc to get valuable insights that can be used for further improving/increasing conversion. This info can help future customers & reduce the bounce rate.
The ultimate goal of any blog post or landing page is to convert website visitors into customers. The big question now is how to ensure that your website visitors take the actions you want them to take. There are a lot of great (and not-so-great) tips out there, however, at the end of the day, it all comes down to one thing: Conversion Optimization.
Conversion optimization is essential whether you're getting good or bad results: testing, analyzing, and optimizing will eventually lead to better results – and there's always room for improvement when it comes to sales and conversions. Set one or more of three types of goals to optimize this experience:
An instantaneous goal, such as clicks or form completion on the page
A campaign objective, such as the number of leads or purchases made
Long-term objectives, such as increasing your long-term value, net income, volume of sales, or lead quality.
Do you know your conversion rate? Are you looking to improve the ROI? Then looking into your conversion rate and optimizing the same can bring the desired results. Inter Smart Solutions provides professional Digital Marketing Services in Dubai to significantly improve the conversion rate for your business with tried and tested methods. Contact us today.
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