Instagram has become a part of our lifestyle. More companies are using Instagram than ever before, there are now over 25 million businesses on Instagram, most of them are small businesses. Instagram has established a profitable investment for marketing purposes. You're able to market your products and target more audiences. It's cheaper than traditional marketing.
The fact is 90% of Instagram users follow at least one Brand/Business. But using Instagram for business purposes can seem intimidating, particularly if you've only ever used it for personal use. Here, we're going to explore how powerful Instagram for all your business needs.
Instagram is a visual platform. To attract an audience, you must spend time posting high-quality, responsive content. Instagram has the most engagement rate, surpassing Facebook, and Twitter. To succeed on Instagram, you must create valuable content that attracts an audience and encourages them to engage. You just don't need to post images of your product to spread brand awareness and increase sales.
Always maintain a theme, because if someone entered your Instagram feed the first thing they see if your bio then the images you shared on your feed, so maintaining a theme will give a better impression.
Engaging with your audience helps your followers feel valued and gain trust, as a result, more connected to your business. There are lots of ways to engage with your audience. You can reply to their comments on your posts, through contests or giveaways, use Instagram Stories polls feature, or give shout-outs to followers on your Stories, particularly if they post something related to your brand.
Surveys say that 82% of consumers are highly likely to follow a recommendation made by an influencer. That means there are a number of consumers willing to follow the recommendation from an influencer. Recommendation always works if its influencer, a friend, or family member.
Instagram ads could improve our brand awareness or increase sales. we all see at least 10 ads per day, and we tend to click 1 or 2 among them mostly some of these clicks lead to follow them. You must focus on one goal when creating an effective ad campaign. An Instagram ad intending to sell a product will look much different from one expecting to attract followers. To deliver an effective campaign, you must decide what you're hoping to achieve before you begin
Once you've chosen a goal, you'll want to create a creative ad. Take a look at other ads on Instagram and think about how you might compete with them.
While creating ads you have 2 options either create an ad on Facebook Ads Manager or create it from Instagram (Promote icon from the image you have posted).